Search QA

New QA Run

Enter the package label and configure the run. Campaign data is pulled via API — exports are optional fallbacks. All checks run as a Full Account Audit.

1 — Package & Run Configuration

Package Label (VVPM Number)Required

Accepts any format — PP-XXXX, CMAT-XXXX, VV-US-DEL-XXXX, or any existing label. Matched dynamically.

Brand / Product NameRequired

Platform

Campaign CategoryRequired

Creative OptionRequired

Primary signal for ad copy validation — overrides campaign category

Audience TypeRequired

One VVPM = one audience context

Reviewer RoleRequired

QA1 = first pass, ads may be paused. QA2 = second pass, assumes QA1 complete — enabled ads expected.

QA Run Type

Full Account AuditAll Checks

Expected Display URLOptional

Copy Validation Term Lists

Term-based validation used alongside the Creative Option. Comma-separated. Prevents false positives from rigid category rules.

Brand TermsOptional

Must appear in branded creative · Must not appear in non-branded creative

Indication / Non-Brand TermsOptional

Must not appear in branded creative

2 — Data Source

Manual Export — Fallback Path

Upload Editor exports below. Use this path when the API is unavailable or you need to QA a specific historical snapshot.

Platform ExportsRequired

Google Ads Editor Export (CSV / XLSX)CSV / XLSX

Flat file or multi-tab workbook — auto-detected

Search Ops Approved TemplateOptional

Search Ops Approved Template (XLSX)CSV / XLSX

Ad Copy and Static Extensions tabs used for exact-match validation. Optional — if omitted, template checks are skipped.

Optional. Replaces Veeva copy validation with exact-match checks against the approved Search Ops template.

Package Approved in Veeva?

No Veeva API — user confirmation only. Yes = VE1 passes. Unknown = informational flag, not a hard fail.